When your house is placed on the market for sale, it becomes first and foremost a product, like the millions of products for sale every day in supermarkets or shopping malls. Manufacturers go to great lengths to position and present their products strategically in the minds of their target audiences - advertising, point-of-sale displays, price location, packaging, etc.  Simple, yet effective, ways to attract a consumer and Simplistic uses similar techniques in our home staging practices.

STAGE TO SELL

If you choose to sell your house without preparation (”as is condition") the chances are it will remain on the market far longer than you want or can afford.  A staged home can bring an average ROI of 500%, simply by spending a little before market you will see huge dividends in the closing.

Staging focuses on improving the property’s appeal by transforming it into a welcoming, warm and attractive home. It raises the value of the property by reducing the home's flaws; depersonalization; decluttering; cleaning, layout of household items, landscaping, and curb appeal. 

VACANT HOMES

For vacant homes, rental furniture is used to create a living space that will appeal to the buyer, producing a home that the buyer can see themselves living in. Elegant household items, tasteful artwork and beautiful flower arrangements are some of the many techniques used to stage a vacant home.